For any business, testimonials are an integral part of the marketing strategy. Customers communicate their experience using a product or service; team members discuss company values, products or culture.
There are generally two kinds of video interviews:
TALKING HEADS
Talking heads are single subjects in the frame, directed to look at an off camera interviewer. A second camera can record the subject in close-up or at an alternate angle to add visual interest in the edit.
INTERVIEW
Interview set-ups are more involved as they require 2-3 cameras, several mics and more time to stage. These work better in an open environment with ample time and space.
One camera captures a master two-shot while a second camera captures a close-up of the interviewee. A third camera can be added for getting a close-up of the interviewer’s questions and reactions. It is possible, however, to create a three camera effect with two cameras by filming the questions and reactions of the interviewer separately, then editing it together.
GREEN SCREEN vs. ENVIRONMENTS
Green screen is usually best for single-subject “explainer” style videos – when the subject’s speaking points benefit from overlaid text/graphics or when a custom background is desired.
Environments (location shoots) are more visually interesting, but require more planning and setup to create the right composition and lighting. Open (quiet) office spaces, homes and rooms with furniture and natural light work best but are not always available. Often these have to be shot in a small office or hotel conference rooms and require some creativity to make it work.
EDITING
Editing is billed separately per hour as each interview or subject may require a specific approach. Graphics such as lower thirds and logos should be provided from the client, but can be created custom to fit brand guidelines. Depending on the client’s needs or use, these videos can be a few minutes or up to an hour or more. Most videos are delivered in 16:9/1080P/HD format, but shorter social media cuts can be done from the content with aspect ratios pertinent to current social media standards.
